YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号

YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号
DWA Design Studio

Birrificio Italiano

Birrificio Italiano is a pioneering reality in the italian handcrafted beer scenario, founded in the 1994 and opened to the public in 1996.The new Birrificio Italiano faces, through four big windows, via Ferrante Aporti, just near the Milan Central Station, a street where the buildings austere charm bring the visitors into a nordic and metropolitan atmosphere.

Every single material is chosen in order to create a contemporary scenario where the research for a beer that has its own character, its own soul, can be told. The wooden chairs' different tones reflect the many shades of beers' colours and two big red neon chandelier show their peculiar names.

Just in front of the entrance, on the 1930s original Milanese terrazzo floor, the bar counter is the real focus point of the space, where the beer is served and its story is narrated. The bar height is intentionally lower than usual to encourage the conversation between visitors and to avoid any kind of barrier with the bartender. Warm lights evoke the beer colours and create a cozy atmosphere where people feel comfortable.

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