"The Shell" is born from a blend of diverse creative approaches, functional necessities, and spatial dynamics. It embodies Highsnobiety's refined vision as more than just a traditional retail space but a dynamic platform for layered and ever-changing storytelling.

In essence, The Shell is a spatial narrative, transcending a conventional shop fit. It articulates tales of honesty, realness, and Berlin roughness, reflecting Highsnobiety's contemporary take on a flagship. The environment is vibrant, dynamic, and full of contrasts, constantly evolving to showcase state-of-the-art brand installations. Beyond pure display and sales, The Shell aims to interact and tell stories.

The contrast between old and new luxury is reflected in the space by exploring design themes of the opposites, such as roughness vs sleekness and heritage vs modernity. The interior design repurposes and re-imagines industrial material for the contemporary and luxury context, while preserving the history of the space by keeping existing architectural elements intact.

The furniture pieces in the space follow the same concept, blending classical aesthetics & contemporary materials, resulting in captivating architectural pieces. For example, the classical column moldings are applied to industrial styrofoam, creating an unexpected contrast and tension between form and material. Moreover, the design approach preserved the heritage of the existing architecture to pay homage to Berlin in the floors, walls, and raw brick columns.