Around 70% of the world's cashmere are produced in China, which is the highest in the world in terms of quantity or quality. Italy and the Great Britain do not produce any cashmere, yet the world's top cashmere brands are from those two countries. Establishing independent cashmere brand has become the only way for China’s cashmere industry to enter the international stage. Leading domestic cashmere companies like Xinhua Cashmere Group are striving to build high-end cashmere brands, and Xinhua International Cashmere Art Museum was born under this vision. It serves as a platform for cities to exchange resources and ideas on the culture of this cashmere industry, and to promote the development of the entire industry as well as the city.

An architecture without the spirit of dedication could look good, but will not necessarily be human-oriented. In designing the Xinhua International Cashmere Museum, we always remind ourselves the spirit of dedication as creators.

In today’s new business era, Xinhua International Cashmere Group, as a traditional garment manufacturer is seeking for a path of change. By using the art museum as a carrier to integrate culture and art with the cashmere industry, it brings rich connotations from the crossover creation and a new development path echoes to the time.