Studio Paolo Ferrari is a Toronto-based multidisciplinary design studio specializing in interior design and objects. The founder Paolo Ferrari was the design director of the famous design firm Yabu Pushellberg, and maintained close cooperation with top luxury brands such as Ferrari, Four Seasons and LVMH. Paolo was invited by Yinjispace to share the first online sharing in China at 21:30 pm on 3.12 (Saturday) with the theme of "experiment and refinement", and the Canadian architect Tingyu served as the translator throughout the process!
Paolo opened the lecture with Prada founder Miuccia's famous quote "People want excitement, maybe because they are dying of boredom", which coincides with their philosophy. His working method is more related to art and emotion. Through the combination of mutually opposing elements, he explores in the dynamic process, finds the origin of creativity, and guides a creative path. Ultimately, the design story is told in a sensual and experiential way. He believes that design needs to be supported by a strong philosophical system. It is not straightforward, direct or obvious. Excavating unexpected and poetic things behind it can give design a strong resonance.
