The new premium women’s footwear boutique was designed to meet a highly demanding brief: to create, within extremely tight deadlines, a multifunctional space that would serve as a fitting lounge for collections, a storage area for 500 pairs of shoes, and a compact office for the brand’s team. Importantly, the client requested that the space avoid the feel of a traditional store. Instead, the showroom was to evoke the intimacy of a private residence — with a fireplace, warm lighting, and a sense of comfort.
The main hall delivers on this vision. Visitors are welcomed by a generous lounge area with the Oak sofa by Woo furniture and a pair of Friendly armchairs by Zegen, arranged around a glossy coffee table in the brand’s signature color, which doubles as a display platform for shoes and accessories. A decorative fireplace integrated into an existing wall niche enhances the domestic atmosphere. Behind the seating, three-meter-long custom shelves emerge seamlessly from the wall, creating an elegant backdrop for the collection. Opposite stands a bespoke illuminated mirror, reinforcing the boutique’s focus on refinement and detail.
The original layout — a long corridor of offices and storage leading to the main hall — became an asset rather than a limitation. Conceived as a journey, this transitional zone was reimagined with theatrical light filtering through layers of curtains, transforming technical areas into a sequence of sensory encounters. A transparent office space that can be opened entirely underlines the brand’s openness, while the path culminates in a mirrored portal that expands the space and symbolically immerses the visitor in the main hall.
