Keiichiro Ito, the president of Ito Kei Pack Sangyo, In an attempt to combine the paper industry with food utensils, he entrusted his acquaintance Michiyo Tanabe to imagine the world view of the product together, and invited the master of oriental aesthetics Shinichiro Ogata to design it. Using bamboo and sugarcane fibers as raw materials, he inherited the ancient Japanese life philosophy. Inject contemporary aesthetics into the product.

The naming of WASARA directly conveys the brand concept. Among them, the writing of WA "wa/wheel/ring..." can represent peace, peace, and sacred meaning, while the writing of SARA "re/dish/update/new..." expresses its intention of regeneration and recycling. At the same time, this combination can be interpreted as a sacred, recyclable blank container. Experience the four seasons and taste food with five senses. The rich and subtle cooking experience continues in WASARA's design.

The goal of WASARA is not to become a fashionable design, but to become a timeless design. Products that can be used in any era are not restricted by country and culture.It pursues the comfort of the hand, and its shape is designed according to the curve of the human hand, which can naturally fit the hand and has a Japanese paper-like texture, which can only be made by excellent Japanese craftsmen. Although WASARA is a one-time product, it can be used for composting, alleviating the pressure on the environment and returning to nature. This form is organic and emotional.​