YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号

YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号
So Studio

Maia Active Store

Just as Wukang Road is to Shanghai, Sanlitun is always more surging and rippling than other boundaries in Beijing. Just like a face that never ages, Sanlitun changes and disappears at any time, so it is fresh. The mixed field temperament gathers all kinds of young people in the city. If you can use some adjectives to describe here, it should be easy, daily, and jumping. This coincides with the brand concept of MAIA ACTIVE. MAIA ACTIVE is designed for Asian women and was founded by two domestic designers. Starting from women themselves, they changed the speed and burst of traditional sports image, emphasized power, re-awakened the aesthetics in sports, and endowed the products with the core value of "lightness and comfort".

This relaxed attitude and location allowed us to involuntarily outline the concept of "jumping soul" Gadabout Soul in the early stages of design. Although the soul is invisible, it also has unlimited vitality and freedom because of this. It can shuttle in the space with various flexible curves, so that ordinary daily life can also be full of rhythmic beauty.

It is worth mentioning that in the treatment of indoor light, we refer to the colorful lighting installation of American minimalist artist Dan Flavin. With the help of glass material and gradual effects, the space has various levels of light perception at different times. The movement of light changes the stillness of space and introduces the concept of time. The fullness or weakness of the light makes the color levels in the room change and diversified.

Starting from a comfortable and light attitude, settle down in a flexible and silky place. Through unexpected accidents, triggering the beauty of design is exactly what we have been doing. When the reshaped space appears in a certain city, it is hoped that it will not only bring about a visual change, but also an expression of value and spirit.

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