Salon Hearts’ second store, “He:arts Hannam,” is located in Hannam-dong, the heart of Seoul and a hub of trends. The layout places the central lounge at the core, with the spa zone to the left, the makeup zone in the middle, and the hair zone to the right. These three sensory spaces define the store, while staff areas are positioned at the back to separate workflows and circulation naturally. To complement the site’s low and horizontally stretched proportions, the central masses are kept low and unified under a flat ceiling, which creates a sense of openness and breadth.

Upon entering, visitors encounter the lounge. The counter, softly illuminated translucent glass boxes, and the interplay of straight and curved masses physically express “Correspondence of the Senses.” At the center, an artwork by artist Jisun Kim embodies “textures of perception,” symbolizing the identity of He:arts Hannam.

Passing through the corridor beside the counter, one enters the hair zone. Here, hair units are arranged between staggered volumes made of contrasting materials and forms, naturally blocking views between clients and creating a more private atmosphere. Above, the treatment zone is filled with natural light, offering warmth and comfort to clients who spend longer hours there, easing the sense of waiting.