Dutch studio OMA（AMO） has created a terracruda-clad shop-in-shop with curving tiered shelving for French-fashion brand Jacquemus at luxury department store Selfridges.The boutique was installed as a permanent retail space located on the ground floor of London department store Selfridges and is host to Jacquemus bags and accessories.

Designed by AMO, the research and design arm of architecture firm OMA, it incorporates curving, floor-to-ceiling display shelving clad in a clay-based material that is said to echo materials local to Provence.Between rows of curving and tiered display shelving, plinths, totems, tables and chairs decorate the retail space's interior and display the brand's latest bags and accessories.

Hidden compartments and cabinets were fitted within display units to create a sense of discovery while also tying the space to the trio of surrealist Jacquemus pop-up installations that ran through May in and around Selfridges and Oxford Street.

Terracruda clay was applied by hand across the interior of the store to create an uneven surface and natural look. The earthiness of the clay visually juxtaposes against the rigid and solid forms that are populated by colourful bags and accessories.Seating areas set within the curving displays are framed by views out to Duke Street and the nearby David Chipperfield-designed entrance that was added to the store in 2018.