Spanish creative consultancy Masquespacio present their last project Nozomi Sushi Bar. The project realized in Valencia consists in the branding and interior design for the new sushi restaurant from Jose Miguel Herrera and Nuria Morell, both passionate by the Japanese culture and specialists in authentic traditional sushi.

The project in which Masquespacio began to work in January 2014 starts with a previous study of Japanese culture and the origin of sushi. A study in which was involved the whole team of the Spanish creative consultancy to understand and represent the Japanese culture through the brand image and specially through the interior of the new restaurant from José Miguel Herrera and Nuria Morell.

The project On one hand being ‘Rational contemporary’ through the pure state of concrete and grays, mainly present in the most structural parts such as walls, ceilings and floors. On the other hand the ‘Emotional classic’ aspect makes its introduction thanks to the carpentry, its hand finishes and the warmth of natural wood.

The concrete from the facade and the entry that clearly represents the classic Japanese carpentry. Walking through the door of the restaurant it can be appreciated how a central cube creates two corridors toward the central lounge that incorporates both decorative elements as well as the bathrooms and the warehouse, creating a continuous and open flow very typical for the architecture of the Eastern country. 

On the aesthetic level can see how a Japanese village street has been reinterpreted through different modules, traduced here into a market, pharmacy, doors and windows. The rooftops in turn interpret the most contemporary and rational part with a clearly Japanese inclination.

Last but not least the private zone allows separate environments for major intimacy, without isolating the diner from the show projected more below and maintaining the shadows generated by the lightings, also inspired by the more minimal Japan, highlighting the irregular and unique carpentry. Through this project Masquespacio illustrates its ability to work on projects from different cultures, showing their interest to study each project meticulously with the aim to create a unique history for clients and their consumers.