This is a bold new approach to commercial design—an innovative exploration rooted in the city’s cultural DNA. Art Landmark-Inspired Commercial Thinking.In Mayu Town, Wenzhou, Zhejiang—a hub of the eyewear industry—Fang’s Glasses, founded in 1992, is seizing a fresh start amid economic decline. With a groundbreaking eyewear art showroom, the brand explores the fusion of commerce and culture, paving a bold new path.

Set against a backdrop of urban regeneration, M-D DESIGN STUDIO reimagines the traditional showroom, transforming Fang’s Glasses’ new space into an artistic landmark within the city’s evolving narrative. Beyond its commercial origins, it emerges as a daring, era-defining art space with a deconstructivist aesthetic. The design rises above mere functionality, exploring how commercial spaces can organically transform and redefine their role in industrial cities.

Inspired by this, the design employs 45° light angles as a visual guide, crafting a natural triangular harmony. From the intricate layers of the eyewear showroom, the notion of "gaze" emerges as a central thread, orchestrating a playful interplay between sight and setting. Soft membrane lighting, concealed within the staggered geometric gaps, casts a warm glow, tempered by subtle red shadows that blend with the earthy tones. Nestled in the recessed ceiling, these lights grow sharper as the gaze draws near. Sunlight, an invited guest, dances through the structure, reflecting off folded surfaces to create beams that shift with time. This interplay of light and shadow crafts a dramatic, immersive commercial experience.

The interior defies rigid, traditional layouts, embracing a fluid, harmonious design. In an open-plan space, light flows as the guiding force, weaving together visual and spatial continuity while effortlessly linking functional areas. The showroom, café, and art bookstore blend seamlessly, creating a dynamic whole.

The journey begins at the reception, unfolding inward through a vast exhibition atrium where light and shadow play off geometric forms, echoing the "Light Museum" theme.

The scent of coffee lures visitors deeper, guiding them through sculpted spaces to a cozy café zone. Ascend a staircase to the bookstore—a quiet retreat that sparks a dialogue between the space’s horizontal and vertical realms. This sensory-driven path, shaped by sight, smell, and instinct, weaves exhibition elements into every corner. It acts as a "connector," redefining the urban role of commercial spaces.

By embedding a growth-oriented spirit into this commercial framework, the design rethinks retail traditions. It transforms the eyewear showroom into a vibrant urban art landmark, offering compelling reasons to step inside and linger. More than a venue for sales or display, it becomes a piece of the city’s identity—reflecting local culture and standing as a tangible snapshot of urban life.

Columns, reshaped into geometric forms, let light weave through, creating a stage-like depth. Eco-friendly artistic coatings unify the ceiling, walls, and floor in a soft warm-white finish, softening the glow. The space feels like a continuous sculpture—intricate yet simple, intimate yet vast—inviting exploration along a maze-like path. The outdoor area acts as a prelude to the interior, shunning ornate traditional gardens for a sleek, postmodern design. Geometric shapes reflect the site’s core spirit, while undulating ground planes and glass facades blur boundaries, syncing with the city’s architectural pulse. Together, they form a unified work of urban art.

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