YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号

YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号
JG Phoenix

Cheers

Red, the color of fire.

Red, not only represents the style of the brand but also the nature of grilling.

Brand tonality and grilled attribute

Yakitori (やきとりや) is a traditional Japanese restaurant that sells grilled chicken skewers and other grilled meats. The name of the store comes from dishes such as yakitori (やきとり) and yakitori legs (やきとりもも). Yakitori restaurants hold a significant position in Japanese culture, not only as a simple form of dining, but also as one of the places where people gather, drink, and communicate in their lives. In addition, the way yakitori is grilled is associated with traditional elements of Japanese culture such as "charcoal grilling" and "smoke and fire," highlighting the reverence for nature and food.

During thegrilling of flames, the air was filled with the aroma of grilled meat. The red flame adds a touch of warmth to the dark night. The extended barrel shape at the entrance comes from the design element of the grilling chimney, which is smoking hot like the people shuttling in the mirror, from the vision of the bustling city streets. Concrete and carbonized wood are added to the Japanese design elements, and the warm texture of the wood forms a visual conflict with the rational tone of the concrete, making the modernity and naturalness a better fit.

The guide of light

The interior space floor is covered with retro red tiles, creating a nostalgic image, and the square-like writing grid is laid out to renew a new chapter for the remaining story. Natural light shines into the foyer at an oblique angle, signifying a pleasant environment with light as a guide to find oneself in the silence.

The red Bulgari stone reception desk delicately embedded in the wall not only saves space, but also extends visually so that visitors can measure the imprint of light and shadow arranged on the floor with their footsteps.  

The design of the ceiling and vertical surfaces aimed to highlight the tension of the structure through changes in the red threshold. The change of red threshold is displayed in materials such as red acrylic tinted glass, representing the designer's understanding of Chiyan. Red is a typical color, the first color mastered by man for painting and dyeing. As a primary color, red represents beauty in some languages and symbolizes the origin of color.

The passageway is partitioned by carbonized wood, and tinted glass is used throughout to shape the style, leading the way and complementing the function of secrecy. Carbonized wood and concrete on the wall form a structured division, and the sight is filled with the contrast of softness and hardness, bringing interest to the visitors. Listening to the long resonance of the chanting bowl under the setting sun, the red elements linger around, as if conceiving a dramatic show.

The seats are textured in a subtle red leather. Red as a dominant color profoundly changes our perception of objects and places. The combination of red and dark tones extends the depth of space, and a splash of red brings a touch of sophistication that can have a peculiar effect.

A Variation on Red Threshold 

Chiyan reflected in the space through the shadow of the light, which is intermingled and accomplished by each other. At this moment, the connection between the rhythm of nature and breathing is under control, switching between the ultimate satisfaction of the five senses, and a variation on the threshold of red is discovered in a moment of glance back.

Chants ring out from the flames as if a book of poems blending the ancient and the modern, endowed with the intersection of Chinese and Japanese food culture. The mottled emotions are perpetuated in the vitality of the fire. Each time one gazes at the flames, it brings a touching or shocking sensation that hits the soul directly, turning the fluttering emotions into a fascinating enjoyment.

Calm but dynamic, gentle but strong, discreet but confident. New arrangement and combination, new construction method, new beautiful symbolic meaning. All these harmoniously coexist in "Chiyan", which is a new singing voice combining tradition and modernity, allowing people to feel the temperature of space in the cold city and conveying an idea that although we are far from nature, we can find the essence, relaxation, warmth and our own freedom here.

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