Harris Reed is a prominent young fashion designer known for his innovative work marrying genres from fashion, film, beauty, culture, and the digital world through a gender-fluid lens. Reed’s design process takes inspiration from current social and political issues, while the brand's ethos strives for a vision of gender fluidity and inclusivity.

The half-American, half-British designer likes to play with fluidity’s beauty, in pieces that instigate conversation and that circulate between concepts of masculiny and femininity. Reed’s creations are described by him as belonging to a“Romanticism Gone Nonbinary”style, where clothes can have trasformative power as well as they can correlate to identity and liberation.

Harris Reed, who is far from any other average emerging designer you have ever heard of, Reed is drawing his own path in the fashion system, as a brand without a brand, fighting agaist some of the fashion shows’guidelines, since he believes that“it’s a time of really pushing for what you believe in and pushing for your messaging”. For him, a balance between commerce, vision, and design is much needed. And with each piece, he has generated an instantly iconic cultural moment, pushing conversations about gender expression into the mainstream.