The store's concept is based on natural materials and shades,The main shade chosen for this project was pale beige, which overlays all planes of the interior and equipment. Color-blocking allowed to foreground the store's products.The main premise of the design was to preserve the existing walls erected earlier. The renewed planning solution made it possible to elegantly incorporate the existing walls into the design without losing space or violating the ergonomics of the retail space. 

The long side of this trapezoid-shaped room became the pivot of the new design. The wall plasticity and the multi-level ceiling allowed Roman Gulyaev and Maria Tsakharias to bring dynamics into the space. The curve of the wall passing from the entrance and leading to the fitting room area has become the main trajectory guiding the client around the showroom.

Some accents in the interior not only defined the character of the space, but also became important formative elements. A 7-meter panel, weighing 900 kg (~2000 lbs) and resembling rock relief and covering the entire length of the wall, is the main accent and turned out so naturally that visitors believe it is made out of real stone. A similar smaller panel in the largest fitting room has become a favorite spot to take photos for bloggers and influencers.

Particular attention was paid to the brand's content when creating the teardrop-shaped LED-screen, by accentuating its smooth frame. This accent in the interior draws attention from the street through the showcase windows and attracts visitors to the store.Natural boulders weighing between 500-700 kg (~1100-1500 lbs) were transformed into benches for the waiting area.The boulders effectively highlight the softness and smoothness of the interior and are an important element of the overall composition.