Element's architects hope to build a brand in Ghent based on "Element Architecten". Architects want to create and create a concept that claims “less is more” but also wants to have an identity. Element Architects challenged minimalism, they wanted to create a recognizable design style and find a balance between minimalism and design: when there is nothing, we need less. Element likes to be inspired by other designers, styles and opinions from all over the world. However, the strength of the Belgian agency lies in its ability to perceive these ideas, to interpret them, to test them against their own philosophy and to, subsequently, implement them within the correct context.