This Valentino Men flagship store is the result of a collaboration between Maria Grazia Chiuri and Pierpaolo Piccioli, the Valentino creative directors, and David Chipperfield.The Paris store, which covers a total area of 400 square meters, has two floors connected by a grand staircase.

The store concept combines old and new in order to generate a kind of Palazzo atmosphere, steering away from a pure showroom and promoting a new retail architectural format in place of a,more traditional retail boutique structure. An enfilade of rooms, each with a different aspect that separate and emphasize the collections. The spaces have different architectural characteristics offering distinct atmospheres generated by a custom palette of colors, textures, and lights. The architecture is designed to complement the pieces on display, making use of a range of discreetly opulent to focus attention on the collections and also evoke a sense of intimacy.

The main feature of the Valentino DNA is the savoir-faire Couture: Chipperfield has translated this characteristic through a both visual and tactile vision that comes to life in the characterization and succession of the environments, narrating the iconographies and the Valentino values with a fluid and timeless phrasing, finely playing with contrasts.