The OPPO super flagship store is located in Huaxi Live, Wukesong, Beijing. As the designer of this project, we visualized a relatively free space, tried to not overstress the luxuriant design concept, but to develop the natural relationship between humans and atmosphere.

Along the L-shaped path of the outside of the building, the storefront facade of the space was chosen 12 meters high, 6.4 centimeters thick multi-layer laminated hollow glass curtain wall, was connected to the public space as a convex surface.

The OPPO super flagship store is located in a “sunken plaza”. We got rid of most of the area on the second floor and rose single-story to a height of nearly ten meters, the viewing space has been expanded, and the insufficient lighting caused by the internal two-story structure and limitations of the story height have been resolved.

We placed six 8 meters high LED screens in the space that move as the viewers’ eyes rove across their surface. The random movement of the mechanical module intensifies the flowing feel of demonstration video in the space.

The relatively interesting point in the space is the triggered interactive device set up on the wall. Customers can achieve an audio-visual experience by removing and wearing headphones.

According to different needs, the reserved space on the second floor has set up a communication environment such as Maintenance Department and After-sales Department.

As our third super flagship store in cooperation with OPPO, we tried to create a relaxed atmosphere in the design of this project. Given that this era of various cultures, we hope to weaken the clear definition of symbol and to present honest results with our rich experience and rigorous logic.