Cross Studios founder Harry nuriev introduces a new lingerie store inside Petra in Moscow. Brand Petra already has several stores across Russia: two of them are in Moscow. But Veronica Khan, the third boss and creative director of the brand, invited halinuriev, the founder of Crossby studios, who works in-house.

Harry Nuriev tried to change the process of choosing, fitting and buying artistically. “I want the store to look like a Geisha's room in 2029 in 1906, "Veronica said. Because of this, Japanese motivation and modern forms of European architecture in the 20th century, such as Joe Ponty's works, became the basis of interior design.