YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号

YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号
Ann Yu x DOMANI

HAYDON Nanjing Store

HAYDON, an emerging brand in the high-end muti-brand cosmetics retailer favored by inconic venture capitalists, has been expanding its markets from the most first-tier cities in China at an astonishing speed since 2020, and has invited DOMANI to build the first store in Nanjing. Considering the street interface, landscape features and the surrounding commercial ambience of the neighborhood, the design concept sourced from pure literature, and echoed a wide creative perspective ranged from Wang Xiaobo's The Green-Haired Sea Monster(1997) to the trendy acid visual style in 2020s. Its hazy and luscious LSD fantasy challenges the boundaries of beauty and desire, and its rational while rebellious tone is in line with the structural changes in Chinese retail consumers. 

The main interior material is a customized glass tile, which is baked at a high temperature to give a stable color and an illusionary polarized light through a unique glaze formula on the skin. The design core of this material is to ensure an advanced tone of color and a polarized metallic texture, while maintaining the white balance of human skin and product color in the space.

The fish-belly shaped staircase that strech out from the east side of the space echoes the white circular counter on the middle of the room, as an inexplicable intuition appears in a blurred illusion. The main display area on the first floor is elevated to form a square platform with corridors to three sides, while the north entrance inside the mall is fully open and the west corridor connecting the street with the interior spcace of the mall, acting as a sample product experiencing and resting area. This hollow structure provided an effective spot of unique experience.

The "Twist Showcase" raises a question about the stereotypical definition of displaying shelves as "objects". Featuring personified postures and human behavior patterns, either solo or in group, the iconic showcases are spread out in the space to create intriguing scenes where dialogues are conducted, so as to go beyond ordinary.

The second floor adopted linear lights that fitted into the ceiling grid provided a floodlighting, which would be appropriate for any condition as the showcases were flexibly set. Meanwhile, the metallic texture of the tiles are enhanced in such lighting.There are also function-oriented conventional displaying. The desk counters with sloping tops are equipped with product holders in various sizes and shapes, while the tall racks that open to three sides could be assembled in different modes.As for the finishing of the display installations, a corrosion texture on the metal surface highlights the acid style, as well as a sense of light punk, together to create a series of blending yet clear flavour, just like what cocktails provide. The metal cabinets with soot-stained finish has an overall light acidic tone, with a mix of light punk, are as clear and harmonious as a cocktail.

When space experience merges into literal text and becomes part of it, the transcendence of idea starts with eliminating the definition of object.

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