Italian architect, Andrea Tognon, bringing his distinct style and highly sensitive and thoughtful design approach to the project——ICICLE’s new concept store in Shanghai’s Grand Gateway 66 complex, has created the 485 square meter interior for the Chinese clothing brand. If you feel like you are experiencing deja vu that is because the same harmony achieved here can also be seen in his previous project, the Berlin flagship store for Jil Sanders.

 Clearly Tognon’s ability to design with clean lines and simple geometries to achieve an awe-inspiring purity is not a one-hit-wonder. ICICLE’s guiding principles are born out of an appreciation and respect for humans’ fragile relationship with the natural world. This is an interest shared by Tognon, who endeavoured to find a sense of equal dialogue between natural, sustainable materials and fluid, functional movement for the people who will occupy this store.