自由思考作品 | 广州摩乐茶,新零售时代 _ 印际

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自由思考作品 | 广州摩乐茶,新零售时代

      对于近几十年中国热闹的商业环境的定义,不管是过去的“传统零售时代”还是现在的“新零售时代”,变的是经济和科技手段,不变的是作为根本的“人”的心理需求。作为“现代新茶饮空间”,适变并非是创造所谓“新”的模式,而是回归“心”的消费——这才是“新零售时代”的真正内涵。
      For the definition of China's lively business environment in recent decades, whether it is the “traditional retail era” or the “new retail era” in the past, it has become economic and technological means, and the constant is the fundamental “person”. Psychological needs. As a "modern new tea drinking space", the change is not the creation of the so-called "new" model, but the return to the "heart" of consumption - this is the true meaning of the "new retail era."        从进入一个黑的大片门洞开始,在昏暗的混凝土空间里环绕中央巨大的蓝色水磨石大方盒一圈,完成所有或行或坐或靠,或独思或交谈,或观察或搭讪的现代社交行为。让每一个“心”获得自由的社交,不受环境与公共家具的限制。
      Beginning with a large black hole in the door, surrounded by a huge blue terrazzo box in the dark concrete space, complete all the modern social activities of walking or sitting or leaning, or thinking or talking, or observing or talking. . Let every "heart" get free social interaction, not restricted by the environment and public furniture.       所有下单、制茶、取茶操作收纳在水磨石方形水吧内,保留纯粹的通道作为活动空间,单向动线设计引导顾客在消费过程中完成完整的社交空间体验。一侧倾斜的灰色水泥墙面与天花在光的照射下形成了隐形的推力,推动顾客继续往前行走。
      All the ordering, tea making and tea picking operations are stored in the terrazzo square water bar, retaining pure passage as the activity space, and the one-way moving line design guides the customer to complete the complete social space experience in the consumption process. The gray cement wall on one side and the small ceiling form an invisible thrust under the illumination of the light, pushing the customer to continue walking forward.      通道各处都能感受到明亮的蓝色水磨石和灰哑的水泥形成的反差视觉对比,而黄铜配饰的加入,让整体气质硬朗得更精致。
      The contrast between the bright blue terrazzo and the dull cement can be felt everywhere in the passage, and the addition of brass accessories makes the overall temperament more refined.      “自由与个性”是人类的天性,然而现代人早在表层的营销标语中麻木地妥协,作为现代新茶饮空间,该如何在深度参与现代人生活方式的过程中,激发人们对真实的“自由与个性”的觉醒?在持续不断的发问与尝试中改变社会观念才是有意义的“新”。
      "Freedom and individuality" is the nature of human beings. However, modern people have numbly compromised in the surface marketing slogan. As a modern new tea drinking space, how to inspire people to participate in the modern lifestyle. Awakening with personality? It is a meaningful "new" to change the concept of society in continuous questioning and experimentation.

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本文由 印际 作者:Yin.ji 发表,转载请注明来源!

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