Gensler作品 | 纽约阿迪达斯零售店,世界上最大的阿迪达斯零售店 _ 印际

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Gensler作品 | 纽约阿迪达斯零售店,世界上最大的阿迪达斯零售店

       阿迪达斯纽约旗舰店是世界上最大的阿迪达斯零售店,首次以体育场的面貌亮相,同时体育场也是其品牌最纯粹的直接表现。设计为全新的销售方向设置了标志,这是一个由设计师给设计师设计的一个空间。
      Adidas New York's flagship store is the world's largest Adidas retail store, the first appearance of the stadium, while the stadium is also the purest direct performance of its brand. The design sets the logo for the new sales direction, which is a space designed by the designer for the designer. 
      有了阿迪达斯概念性“体育场”的指引,Gensler建立了一个与运动员心路历程相关联的设计。通过将纽约市比喻成“玩乐的场所”,体育场旗舰店提供了运动员场后所需的一切设备。
      With Adidas' conceptual "stadium" guidelines, Gensler has created a design that is linked to the athlete's journey. By comparing New York City to “a place to play,” the stadium flagship store provides everything the athletes need after the game.
      设计师将原有的混凝土楼板和混凝土空心砌块墙、混凝土天花板、木板通道和电梯井暴露在外,以彰显出纽约街头原始的特征。在此基础上,结合了大胆的建筑处理,让概念来主导设计,以引发顾客心中的共鸣。
      The designer exposed the original concrete slabs and concrete hollow block walls, concrete ceilings, plank access and elevator shafts to highlight the original features of the streets of New York. On this basis, combined with bold architectural processing, let the concept lead the design to evoke the resonance of the customer.
 
      运动员和阿迪达斯带领的旅程由纽约这个玩乐场所出发,通过体育场入场通道进入商店。通道的入口左右两侧类似双层体育场,面向第五大道的看台。看台设计起到了鼓励人们在此聚集,观看比赛和社交。无论顾客向上还是向下移动,它们都会作为开放的空间让顾客试用在售的商品。通过客制化服务,一个位于地下室的打印店和位于三层的miadidas区域邀请顾客成为自己的设计师。
      The journey led by athletes and Adidas starts from a play area in New York and enters the store through the stadium entrance. The entrance and exit of the passage are similar to the double-story stadium, facing the grandstand of Fifth Avenue. The stands are designed to encourage people to gather, watch games and socialize. Whether the customer moves up or down, they will serve as an open space for customers to try out the products they are selling. Through customized services, a print shop in the basement and a miadidas area on the third floor invite customers to become their own designers.
 
      在看台下方的区域,其中心区域的两侧展示的都是仅在实体店销售的产品。一个营养吧台和一张城市地图点亮了其他的必看区域。一些其他的额外的元素,比如悬挂在每层楼人流汇合处的金属网天花板、售票台的设计和巨大的露天大棚,都仿佛向顾客在讲故事。
      In the area below the stands, the products on both sides of the center area are displayed only in physical stores. A nutrition bar and a city map light up other must-see areas. Some other extra elements, such as the ceiling of the metal mesh hanging from the confluence of people on each floor, the design of the ticket counter and the huge open-air shed, seem to tell the story to the customer. 
      与试衣间相邻的是运动员的休息室,里面的当地老式物件和装饰元素让人们联想起过去的纽约市。甚至是洗手间也吸取了纽约街头元素,如混凝土空心砌块、白色地铁地砖和赤红色方形地砖等。店内空间也向人们记忆里的高校洗手间和磨砂质感的纽约街头表达了敬意。
      Adjacent to the fitting room is the athlete's lounge, where the local old-fashioned objects and decorative elements remind people of the past New York City. Even the washroom has taken in the streets of New York, such as concrete hollow blocks, white subway tiles and reddish square tiles. The in-store space also pays homage to the memory of college washrooms and the matte texture of the streets of New York.
 
      旗舰店设计直观体现出了对设计师空间理解的表达,同时也展现出一股野性的高校体育场的感觉。在店内的每一个元素都被反复推敲以精确表现出统一的美学观点。
      The flagship store design intuitively reflects the expression of the designer's space, but also shows the feeling of a wild college stadium. Every element in the store is repeatedly scrutinized to accurately represent a unified aesthetic perspective.
 
      同时设计师对这一观念的极致追求也让目标顾客深入并不加修饰地体会到了阿迪达斯品牌对运动二字的理解。创造力是设计师在这个空间里想传达出的最主要的信息,以此展现出阿迪达斯是一个能引导运动员创造并实现他们所追求事物的引导者。
      At the same time, the designer's ultimate pursuit of this concept also allows the target customers to deeply understand the Adidas brand's understanding of the word movement. Creativity is the most important message that designers want to convey in this space, demonstrating that Adidas is a guide that guides athletes to create and achieve what they seek.

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本文由 印际 作者:Yin.ji 发表,转载请注明来源!

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