Adidas New York's flagship store is the world's largest Adidas retail store, the first appearance of the stadium, while the stadium is also the purest direct performance of its brand. The design sets the logo for the new sales direction, which is a space designed by the designer for the designer. 有了阿迪达斯概念性“体育场”的指引，Gensler建立了一个与运动员心路历程相关联的设计。通过将纽约市比喻成“玩乐的场所”，体育场旗舰店提供了运动员场后所需的一切设备。
With Adidas' conceptual "stadium" guidelines, Gensler has created a design that is linked to the athlete's journey. By comparing New York City to “a place to play,” the stadium flagship store provides everything the athletes need after the game.
The designer exposed the original concrete slabs and concrete hollow block walls, concrete ceilings, plank access and elevator shafts to highlight the original features of the streets of New York. On this basis, combined with bold architectural processing, let the concept lead the design to evoke the resonance of the customer.
The journey led by athletes and Adidas starts from a play area in New York and enters the store through the stadium entrance. The entrance and exit of the passage are similar to the double-story stadium, facing the grandstand of Fifth Avenue. The stands are designed to encourage people to gather, watch games and socialize. Whether the customer moves up or down, they will serve as an open space for customers to try out the products they are selling. Through customized services, a print shop in the basement and a miadidas area on the third floor invite customers to become their own designers.
In the area below the stands, the products on both sides of the center area are displayed only in physical stores. A nutrition bar and a city map light up other must-see areas. Some other extra elements, such as the ceiling of the metal mesh hanging from the confluence of people on each floor, the design of the ticket counter and the huge open-air shed, seem to tell the story to the customer. 与试衣间相邻的是运动员的休息室，里面的当地老式物件和装饰元素让人们联想起过去的纽约市。甚至是洗手间也吸取了纽约街头元素，如混凝土空心砌块、白色地铁地砖和赤红色方形地砖等。店内空间也向人们记忆里的高校洗手间和磨砂质感的纽约街头表达了敬意。
Adjacent to the fitting room is the athlete's lounge, where the local old-fashioned objects and decorative elements remind people of the past New York City. Even the washroom has taken in the streets of New York, such as concrete hollow blocks, white subway tiles and reddish square tiles. The in-store space also pays homage to the memory of college washrooms and the matte texture of the streets of New York.
The flagship store design intuitively reflects the expression of the designer's space, but also shows the feeling of a wild college stadium. Every element in the store is repeatedly scrutinized to accurately represent a unified aesthetic perspective.
At the same time, the designer's ultimate pursuit of this concept also allows the target customers to deeply understand the Adidas brand's understanding of the word movement. Creativity is the most important message that designers want to convey in this space, demonstrating that Adidas is a guide that guides athletes to create and achieve what they seek.
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