Design is a profession, not a hobby. The term interior design tends to encompass all disciplines from decoration to interior architecture. As such, it can dilute or confuse people's perceptions of design. Studios at the top end of the market should be regarded as highly professional disciplines.

Morpheus London, based in Belgravia and named after the Greek god of Dreams, was founded in the early 1990s by Andrew Murray. Keen to develop the finest quality luxury homes, prides itself on exceptional design, professional service and impeccable detail, and has earned an excellent reputation for quality products.

In 2014, Alex Isaac was appointed Director of Design at Morpheus London. Led by Alex Isaac, the company has achieved significant growth in recent years and will further stimulate the skills of the team and provide superior creativity.

Alex Isaac came from a family of interior designers whose parents were also interior designers. After studying civil engineering and law in 2000, he worked as a yacht designer for seven years at the helm of the prestigious design studio Bannenberg.